Ever wondered what makes an innovative genius tick? At T!LT, we’re experts in production, events, marketing, and so much more, but our true superpower lies in focused, informed, and inspired critical thinking — looking at the mundane and tilting the perspective to find surprisingly appropriate solutions. After years of collaborating with some of the most imaginative minds across the globe, we’ve identified seven habits that set T!LTed Thinkers apart from the rest. Ready to start thinking outside of the box? Then, let’s dive in and hear from true T!LTed Thinkers about transforming the ordinary into the extraordinary.
- Tap into your inner three year old — keep asking ‘why’. Curiosity isn’t just a trait; it’s your secret weapon for uncovering invaluable insights that drive success for your clients. Whether it’s understanding their needs deeply or staying ahead of emerging trends, always be searching for more answers. Our Associate Marketing Director Angela sums it up perfectly: “Look for new ways to solve problems and achieve your goals while simultaneously keeping an open ear for new opportunities. It means your knowledge cup is never full!”
- Innovate with purpose, not just for kicks. In a world where tech and trends change faster than you can say “download complete,” staying grounded in your client’s needs is key. Our clients trust us to deliver not just shiny new ideas, but meaningful, impactful ones! So, don’t offer cutting-edge solutions just because they sound cool. Our Account Director Teresa notes, “Innovating with purpose means thinking creatively while staying true to our client’s goals.” It’s about developing unique solutions that hit the mark every time!
- Be customer-obsessed (but not in a ‘create-a-fan-account’ way). Think of yourself as your client’s ride-or-die partner, totally invested in their success. Don’t settle for the low-hanging fruit; always go for the juicy stuff, even if it means climbing a bit higher. That’s the secret sauce our Account Director Paige swears by!
- Collaborate often, because nobody likes being in a brainstorming session alone. Collaboration with coworkers and clients is where creativity thrives. Our Executive Producer and Manager of Production Sarah says, “Good collaboration means harnessing our collective knowledge and experience to laser-focus on supporting our clients and their vision.” It’s not just about teamwork; it’s about unleashing creativity through shared insights and diverse perspectives. Embrace collaboration for its power to turn good ideas into GREAT ones and make work fun along the way.
- Keep your ears peeled (don’t just hear; listen!). Empathy isn’t just nice to have; it’s a must-have for a T!LTed Thinker. Anne, our Chief Relationship Officer, shares, “Listening is key; everyone wants to feel heard. By stepping back and truly understanding where colleagues and clients are coming from, we foster stronger connections and insights.” This approach not only develops deeper relationships but also ensures our innovations address real, meaningful needs. It’s the key to crafting solutions that truly make a difference.
- Welcome chaos (creativity is just organized messiness). Creating isn’t about painting a masterpiece or writing a novel. It’s about exploring new ideas, pushing boundaries, and taking risks. As Morgan, our Art Director, advises, “Embrace failure and see it as part of the journey to success. Consistency is the secret to unlocking your full creative potential!” She cultivates creativity through personal projects, hobbies, and more to keep her perspective fresh and creativity flowing. Whether you’re brainstorming, tinkering, or experimenting, consistent creativity leads to breakthroughs that redefine what’s possible.
- Look for opportunities to lead, not just follow. Great leaders know the magic of developing their people and building trust along the way. Braiden, T!LT‘s CEO, says, “Empowerment and trust of your team to get the job done is a difficult yet critically important skill in leadership and must be embraced to fully realize a vision.” By fostering an environment where ideas can flow and people feel valued, leaders create a breeding ground for innovation. So if you want to think big and bold, be on the lookout for ways you can lead with heart and listen with intent.
T!LTed Thinking is a mixtape of habits. Like learning to juggle, it takes practice, dropping a few balls along the way. Whether it’s listening intently, collaborating often, or embracing creativity’s messy magic, each habit builds towards bigger breakthroughs and better results! So, keep honing those skills, because Rome wasn’t built in a day, and neither are game-changing ideas.
