Step aside Nostradamus and say ‘see ya’ to your fortune cookie stash, because we’ve broken out our crystal ball to bring you T!LT’s most fantastic predictions for 2024. That’s right. We’re not just creative geniuses and strategic communicators. We’re also mystic maestros of madcap prophecies (say that 5 times fast). So, get ready for some serious 2024 tea as we unveil our downright unbelievable predictions for the year ahead!
1. Sustainability in event production will be a high priority for producers.
Welcome to the rise of green carpet events. Based on Eventbrite’s 2023 mid-year report, a whopping 81% of attendees are willing to splurge on events that make Mother Earth the keynote speaker. So in 2024, we see event producers doubling down on their sustainability efforts. At T!LT, we’ve been ahead of the curve, sourcing local vendors, implementing power-down plans onsite, and offering carbon off-sets like it’s nobody’s business. But, we can’t wait to see what will come in 2024 as we all band together for a greener future.
2. AI will go mainstream.
It’s time for the robot invasion. From TikTok trends (c’mon we all want to know what your dog would look like as a human) to crafting witty pick-up lines for your latest Tinder match, AI has had our backs in 2023. But it’s about to transform into more than a wingman or a fun pastime. In 2024, we see AI taking center stage, becoming an irreplaceable tool to increase productivity and streamline processes in the workplace.
3. UGC will continue its reign with micro-influencers taking the throne.
We love Kylie Jenner and her lip kits as much as the next guy, but the era of celebrity influencers might just be coming to an end. According to Hubspot, in 2023, 80% of influencer marketers worked with smaller creators that had under 100k followers. Micro-influencers are the new content royals — inexpensive, committed to the long haul, and armed with an online community of insanely loyal fans. In 2024, it’s all about micro-influencers, proving that good things do come in smaller packages.
4. Animated graphic design will become THE biggest design trend.
Static graphics had their day, but now they’re getting an animated makeover. Designers, dust off your mouses. With more programs that make creating high-quality moving graphics seamless, animated graphics will be THE design trend in 2024. From websites to social posts to billboards, it’s not just about pixels anymore; it’s about pixels that can bounce, twirl, and even do the “Thriller” dance.
5. Mean Girls (the musical the movie) will be the next Barbie.
While Barbie stole everyone’s hearts and phone screens for a solid 6 months this past year, we think the next movie obsession will shift to Mean Girls, the movie adaptation of the Broadway musical. We’d even place bets that you’ll find “You can’t sit with us” t-shirts at Target and Burn Book DIYs on Instagram. And you know you’ll be forced to recreate the iconic “Jingle Bell Rock” dance for your niece’s TikTok channel. It’ll be so fetch.
6. Marvel will introduce another new superhero (shocker).
Disney has been turning out Marvel superhero movies faster than a self-checkout machine that says, “Unexpected item in bagging area.” But next year, we have a well-founded hunch that Marvel will introduce a superhero who doesn’t just save the world but excels at stomping out corporate speech. They will reign supreme at leading meetings and will do so much more than just circling back by EOD. Introducing Executron, the hero we never knew we needed, fighting the ultimate battle against yes men and wielding a weapon of productivity. He’s not just saving lives, he’s saving the bottom line one spreadsheet at a time. Captain America, who?
7. The Backstreet Boys will have their own Eras tour.
Taylor Swift’s Era Tour was the talk of the entire world in 2023. But we’re seeing 2024 as the year of the boy bands. Get ready to travel back to the ‘90s with the Backstreet Boys Eras Tour, where we all better brush up on our macarena skills and dig out our old Beanie Babies (see, Mom? We knew they’d be useful again someday). This will be the resurgence of Justin Timberlake ramen hair and accessorizing our outfits with Tamagotchis (nothing says high fashion like a virtual pet on your backpack). So what are you waiting for? Go stock up on butterfly clips and slap bracelets ASAP!
8. Silent karaoke will become the only thing you do with your friends on the weekends.
Silent discos? That’s sooooo 2022. When it comes to random Saturday night boredom, we’re ready for something new, and the entertainment industry gods have heard our prayers. In 2024, silent karaoke bars will pop up all throughout New York City where participants sing along to karaoke songs while wearing noise-canceling headphones. It’s like a private concert where everyone thinks they’re the headliner and can’t hear how awful they actually sound live. No booing or tomato-throwing allowed!
9. Lululemon will start selling actual lemons.
Lululemon will redefine “when life gives you lemons” by adding the sour fruit to their product lineup. That’s right, folks. Nothing says zen like downward dog and fresh lemonade. From lemon-scented yoga mats to leggings with built-in lemon pockets to stands brimming with fresh lemons for the taking, Luluelmon will be THE place to get your citrus fruit starting in mid 2024.
10. Trader Joe’s will start allowing you to trade guys named Joe.
Misleading as it is, Trader Joe’s currently only allows you to buy reasonably priced and delicious groceries. Lame. But starting in 2024, Trader Joe’s will finally offer a service that benefits everyone; trading Joes. Sick of the Joe in your life? Whether it’s a brother, son, uncle, or weird neighbor, Trader Joe’s will swap out your Joe for a new one (free of charge)!
That’s a wrap!
Well, it’s time to put our trusty crystal orb back in storage until our next round of predictions. We’ve dazzled you with predictions, amused ourselves with speculation, and definitely confused the hell out of any nearby Magic 8 Balls. And now, let’s get ready to face 2024 armed with the knowledge that Backstreet Boys’ comebacks, lemon pocket holders, and corporate superheroes are going to take the cake. Cheers to 2024!
